

"How do I get on the first page of Google?" Glad you asked. We hear this one a lot, and the honest answer is: it takes more than sprinkling keywords around and hoping for the best.
SEO is not three letters. It is an entire ecosystem. And most businesses are only using about a third of it. We take a holistic SEO approach that integrates every part of your digital marketing strategy, because when everything works together, the results compound. When it does not, you are basically paying to tread water.
We shine a light on your online presence across every search engine your customers are using, Google, Bing, and increasingly, AI-powered search. If they are asking questions, we make sure you are the answer.
We go beyond traditional SEO by incorporating both Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into our digital strategies. As AI-powered platforms such as ChatGPT, Claude, Google's AI Overviews, Gemini, and Perplexity continue to change how users search for information, it's no longer enough to simply rank on Google. Our approach focuses on creating authoritative, structured, and AI-visible content that helps businesses appear in direct answers, featured snippets, voice searches, and AI-generated responses. By combining technical SEO, semantic content strategies, structured data, and topical authority building, we ensure our clients are optimized not only for today's search engines but also for the future of AI-driven discovery.


We start by identifying the keywords your customers are actually searching, not just the ones that look good in a report. From there we build campaigns with precision targeting based on demographics, locations, devices, and even time of day. Your ads reach people who are actively looking for exactly what you offer. Not a vague audience. A ready one.
Our PPC campaigns cover the full range: text-based ads, display ads, and product listing ads, all managed with the kind of attention to detail that most agencies reserve for their biggest clients. We do it for everyone.
Unlike SEO, which builds momentum over time, SEM delivers immediate visibility. Your ads go live and traffic starts moving. We then use real analytics and reporting to keep optimising, adjusting keywords, ad copy, and bidding strategies so your campaigns get sharper the longer we run them. Budget control is built in from day one so you always know exactly where your money is going and what it is doing.


Most agencies write your copy before they understand your business. We find that approach charming, in a "watching someone assemble IKEA furniture without the manual" kind of way.
We start every project with a Deep Dive Discovery, diving deep into the murky waters of your competitor landscape and sector trends. We uncover what's working, what's not, and identify the gaps your brand can fill. Think of us as the Sherlock Holmes of marketing, minus the deerstalker hat (unless it's fashionable this season).
© 2024 The Unusual Agency
